His boss rehired him，but Schwab continued to struggle to settle the conflict between doing what was good for business and doing what was right for the customer.For him，the extreme test was whether an offering was something he would have his parents invest in.
Schwab had also come to realize a simple truth： "Clients （客戶） will pay you money even when things are bad，as long as you tell them the truth."
That determination to deal honestly with customers became Schwab's guiding principle when he started his own discount brokerage （債卷公司） business in 1974.He had just four employees and ＄ 75，000 in loans from family and friends.To this day，Schwab says， "Some of my good friends still say to me， ‘When you showed up，I was just wishing you weren't going to ask me for money!' "
Four years later，Schwab made a decision that was critical to the company's growth：He replaced the firm's boring，just-the-facts advertisements with those using his own image. "Putting my picture in the advertising means putting a face to the business.People felt there was a real person behind the whole thing，someone they could trust."
Results doubled，then doubled again.With each development，from the mass marketing funds in the 1980s to the Internet boom of the 1990s，Schwab's company came up with reforms to a new state.But the basic principle stayed the same： "I just wanted to lower the prices and get better outcomes for investors，" he says.
"Deep in my heart，" Schwab adds， " I knew if I got more people to invest，it would be part of the great American success story and improve democracy.If people don't take part in wealth creation，we lose them as major participants in the country.I still feel it today.The more I can do to bring new investors into the success tent，the better off we all will be."
（1）What is the best title of the passage？ （Answer within 10 words）
Deal Honestly with Cust omers
Deal Honestly with Cust omers
（2）What is the challenge that Schwab is trying to solve in his job？ （Answer within 20 words） The balance between seeking for his own profits and helping the investors earn money as well.
The balance between seeking for his own profits and helping the investors earn money as well.
（3）What does the underlined words mean？ （Answer within 5 words） richer
richer
（4）Why did Schwab put his own image as the new advertisement for his company？ （Answer within 15 words） Because his good fame among investors will bring better results.
Because his good fame among investors will bring better results.
（5）What view can you infer from the last paragraph that Schwab holds ？ （Answer within 10 words） Good economical conditions will contribute to a balanced society
Good economical conditions will contribute to a balanced society
