當(dāng)前位置： 2020-2021學(xué)年山東省青島五十八中高一（上）段考英語(yǔ)試卷（1月份）> 試題詳情

Sports accounts for a growing amount of income made on the sales of commercial time by television companies．Many television companies have used sports to attract views from particular sections of the general public，and then they have sold audiences to advertisers．
An attraction of sports programs for the major U．S．media company is that events are often held on Saturday and Sunday afternoons - the slowest time periods of the week for general television viewing．Sport events are the most popular weekend programs，especially among male viewers who may not watch much television at other times during the week．This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming．Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports．The people in the advertising departments of major corporations realize that sports attract male viewers．They also realize that most business travelers are men and that many men make family decisions on the purchases of computers，cars and life insurance．
Golf and tennis are special cases for television programming．These sports attract few viewers，and the ratings（收視率） are unusually low．However，the audience for these sports is attractive to certain advertisers．It is made up of people from the highest income groups in the United States，including many lawyers and business managers．This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars，business and personal computers，and holiday trips．This is also why the networks continue to carry these programs regardless of low ratings．Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of "company cars" and computers．With such viewers，these programs don't need high ratings to stay on the air．

（1）Why would weekend afternoons become dead time without sport programs？
A
A

A．Because there would be few viewers
B．Because the advertisers would be off work．
C．Because television programs would go slowly．
D．Because viewers would pay less for watching television．
（2）In many families，men make decisions on
D
D
．
A．holiday trips
B．sports viewing
C．television shopping
D．expensive purchases
（3）Why are the ratings not important for golf and tennis programs？
C
C

A．their advertisers are carmakers
B．their viewers are attracted by sports
C．their advertisers target at rich people．
D．their viewers can afford expensive cars
（4）What is the passage mainly about？
C
C

A．Television ratings are determined by male viewers．
B．Rich viewers contribute most to television companies．
C．Sports are gaining importance in advertising on television．
D．Commercial advertisers are the major sponsors of sport events．

【考點(diǎn)】社會(huì)．

【答案】A；D；C；C

【解答】

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發(fā)布：2024/4/20 14:35:0組卷：3引用：2難度：0.6

相似題

1．Every year，thousands of teenagers participate in programs at their local art museums.But do any of them remember their time at museum events later in life？A new report suggests that the answer is yes—and finds that arts-based museum programs are credited with changing the course of alumni's（畢業(yè)生的）lives，even years after the fact.
   The Whitney Museum of American Art，the Walker Art Center and the Museum of Contemporary Art，Los Angeles recently asked researchers to conduct a study to find out how effective their long-standing teen art programs really are.They involved over 300 former participants of four programs for teens that have been in existence since the 1990s.Alumni，whose current ages range from 18 to 36，were invited to find out how they viewed their participation years after the fact.
   Among the alumni surveyed，75 percent of them thought the teen art program experience had the most favorable impact on their own lives，beating the family，school and their neighborhoods.Nearly 55 percent thought that it was one of the most important experiences they'd ever had，regardless of age.And two-thirds said that they were often in situations where their experience in museums affected their actions or thoughts.
   It turns out that participating in art programs also helps keep teens enthusiastic about culture even after they reach adulthood：Ninety-six percent of participants had visited an art museum within the last two years，and 68 percent had visited an art museum five or more times within the last two years.Thirty-two percent of alumni work in the arts as adults.
   Though the study is the first of its kind to explore the impact of teen-specific art programs in museums，it reflects other research on the important benefits of engaging with the arts.A decade of surveys by the National Endowment for the Arts found that the childhood experience with the arts is significantly associated with people's income and educational attainments（成就）as adults.Other studies have linked arts education to everything from lower dropout rates to improvement in critical thinking skills.

（1）Why were the researchers asked to conduct the study？

A．To change the course of alumni's lives.
B．To introduce the art museums.
C．To find out how effective the long-standing teen art programs are.
D．To invite people to participate in the art programs.
（2）What do the figures in Paragraph 3 show？

A．Students are more influenced by the family and school.
B．Teen art programs in museums are highly beneficial.
C．Many teens fail to realize the great value of art programs.
D．Most experiences in museums are boring for today's teens.
（3）What does Paragraph 4 tell us about art programs？

A．They create adults who are culturally aware.
B．They are intended to attract more adults.
C．They are designed to support art museums.
D．They provide many job opportunities for adults.
（4）What do the studies mentioned in the last paragraph have in common？

A．All suggest the need to improve museum programs.
B．All show the growing popularity of art programs.
C．All focus on the link between art and education.
D．All prove the good effects of art education.
發(fā)布：2024/11/15 3:0:1組卷：12引用：2難度：0.5
解析
2．Growing more food to feed the world will require more people to work in agriculture.According to the National FFA Organization，we need to produce as much food as possible in the next 40 years because of the growth in population.
   Indiana remains pivotal to meeting this need.Indiana is one of the nation's most productive states in producing tomatoes，corn，soybeans，ducks，chickens and eggs.At snack time，Indiana ranks second in growing popcorn and making ice cream.
   The Indiana Business Research Center reports that agriculture contributes at least ＄25 billion to the state's economy，which creates more career opportunities for young people. "There are more than 300 careers in
agriculture，" said Joshua Bledsoe，the FFA advisor. "It starts with the farm in agricultural production，but then all the way to the plate there are tons of career opportunities once the product has left the farm.Therefore，we need folks who will understand processing and food science.We also need people in marketing and communications as well as folks in law."
   Including skills in computer technology，Beck's Hybrids is the nation's largest family-owned seed company.Bruce Kettler，the former director of public relations for the company，explained that technology is important to the company's development.For example，computer technology on tractors（拖拉機(jī)）allows farmers to follow the exact same pathway across the farm field throughout the season，from planting to harvesting and all steps in between.
   Indiana is enjoying a harvest season，and even larger harvests will be needed to satisfy the world's increasing need for food.The amount of land used for farming has decreased by at least 25 percent since 1950.Therefore，growing more food will require more technology and more people.As Bledsoe put it，"You are going into the global workforce when you go into agriculture，and the opportunities are endless."

（1）What does the underlined word "pivotal" mean？

A．Doubtful.
B．Vital.
C．Equal.
D．Impossible.
（2）What do Joshua Bledsoe's words mean in paragraph 3？

A．The farming needs to be improved.
B．Producing food is of great importance.
C．The young need more career opportunities.
D．Agriculture needs different kinds of talents.
（3）What can we know about Beck's Hybrids？

A．It is under the control of a family.
B．It aims to offer service in harvesting.
C．It mainly provides computer technology.
D．It is the largest seed company in the nation.
（4）What does Bruce Kettler think is necessary？

A．Putting more money into agriculture.
B．Solving the problems facing agriculture.
C．Stopping the farming land from decreasing.
D．Applying modern technology to agriculture.
發(fā)布：2024/11/16 15:0:2組卷：41引用：4難度：0.5
解析
3．The number of people in my house has grown from six to seven recently.A young man from Spain has come to spend six weeks with us.He is not an ordinary young man；he's actually my second cousin，and is here to spend time with this side of the family，and of course，to learn English.
Thankfully，he is the same age as my youngest son，and is very fun-loving.I'm sure that he will pick up a lot of English while he plays with my kids.That was actually how I picked up a lot of Spanish when I was a child.My mother would take me to Mallorca in Spain，to spend about a month in the summers.Because children play so much，and are less inhibited（拘束的）than adults，they absorb language like little sponges （海綿）.Well，that's what happened to me，and I'm very thankful for the experience.
So far，we have taken my cousin to Seattle for a couple of days，and down to a local river to look for gold.Today，I plan on taking him to the museum in the town of Cashmere which is excellent.He will get his first view of Native American life，and be able to walk through some of the original pioneer houses of this area.Like most boys who are thirteen，he is very curious and constantly asks questions.Of course，I don't always have the answers!Coming to the U.S.is a big step for him，especially being so young.Mind you，he is a world traveller.His mother is an air hostess and is able to get cheap airline tickets，so they travel internationally all the time.So he is extremely comfortable in airports，and understands the routines of getting from one place to another.I hope that his being here will encourage my children to spend time in Spain，and also become international travellers.

（1）Why does the young man come to America？

A．To spend the summer holiday.
B．To meet his mother.
C．To learn English.
D．To go to school.
（2）How old is the writer's youngest son？

A．11 years old.
B．13 years old.
C．15 years old.
D．16 years old.
（3）What does the writer think of her Spanish experience？

A．Helpful.
B．Boring.
C．Unnecessary.
D．Unimportant.
（4）What can we know from the last paragraph？

A．The young man's mother is a pilot.
B．The young man often travels by plane.
C．The writer's children enjoy travelling to Spain.
D．The young man has ever seen Native American life before.
發(fā)布：2024/11/16 8:30:2組卷：49引用：5難度：0.5
解析

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