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It's just a few days into the new year.How are you doing on your resolutions?Wait:Have you even started on them yet?
Many people find that the hardest part of many tasks is beginning them at all.To help with this problem,two researchers have sought to determine whether certain outside cues can jump —— start us toward reaching our goals.Such cues,which manipulate (操控) our perception of time,are simple yet effective,according to a recent article in the Journal of Consumer Research.
In one study,conducted in 2010,the researchers asked two groups of farmers in India to set up a bank account and accumulate a certain amount of money by a deadline,offering extra money as a reward.One group was approached in June,with a deadline of December that year.The second group was approached in July with a deadline of January the next year.
The farmers in the first group were more likely to set up an account immediately,even though both groups had the same amount of time.That's because the deadline was in the same year as the assignment and therefore seemed more like the present,said Yanping Tu,a Ph.D.candidate at the Booth School of Business at the University of Chicago.She performed the research along with Dilip Soman,a marketing professor at the Roman School of Management at the University of Toronto.The two researchers also found similar results among undergraduates and M.B.A.students in North America.
In another study,the researchers also found that people were more likely to start working on a task whose deadline is in the current month than in the next month,even though the number of days to finish the task was the same,Ms.Tu said.Once again,this is because it manipulates our perception of time by making the future deadline seem more like the present.
When the present marches into the future,and we are confronted with the work that our past selves refused to do,we pay the price in unmet deadlines.So if a few little tricks can manipulate us into thinking that time is of the essence,why not give them a try?
(1)What do many people find difficult in finishing tasks?
Beginning them at all.
Beginning them at all.
(2)Why did the first group of farmers finish the task while the second group didn't? That's because the deadline was in the same year as the assignment and therefore seemed more like the present.
That's because the deadline was in the same year as the assignment and therefore seemed more like the present.
(3)Please decide which part is false in the following statement,then underline it and explain why.
? People were more likely to start on a task whose deadline is in the current month than in the next month because it is more urgent. People were more likely to start on a task whose deadline is in the current month than in the next month because it is more urgent.
People were more likely to start on a task whose deadline is in the current month than in the next month because it is more like the present.
People were more likely to start on a task whose deadline is in the current month than in the next month because it is more urgent.
People were more likely to start on a task whose deadline is in the current month than in the next month because it is more like the present.
(4)List some of the other ways that can help you meet the deadline early.(In about 40 words) You can give yourself a reward if you meet the deadline early,or you can find a partner to finish the work before the deadline.
You can give yourself a reward if you meet the deadline early,or you can find a partner to finish the work before the deadline.