當前位置： 2021-2022學年廣東省深圳市寶安區(qū)龍華中學高二（上）第一次月考英語試卷> 試題詳情

Data shows that Chinese brands are winning increasingly more consumers in recent years，especially among the younger generation.The trend is usually called "guochao"，or"Chinese fashion trend"，which has driven demand for domestic brands and products that often include Chinese traditional culture and style.
   Its main followers are millennial born between 1980-1995 and Generation Z born between 19 2010.Unlike the older generations who could have attachment to Western culture and brands，Chinese youth were born and raised when the country's economy and wealth were taking off.The younger generation tends to havestrong and genuine confidence in their national identity and traditional culture.
   To woo young customers，these domestic names are making products with high quality and appeal by strengthening research and marketing efforts.An often-cited case is Li-Ning，China's homegrown sportswearbrand that is named after one of the nation's most famous athletes.The company almost broke up after a failed rebranding in 2011 when it went through three years of losses after losing older customers while failing to attract younger buyers.It was not until the 2018 New York Fashion Week that the brand made its huge comeback.Its trendy look，bold use of color and traditional Chinese culture elements were showcased on thestage so that it immediately grabbed attention at home and abroad.
   The trend to embrace domestic brands has spread rapidly to various sectors and products as well，from food and drinks to clothing and electronic vehicles.While many Chinese brands have been gaining significant market share at home in recent years，Others are posting an increasingly stronger global presence.In 2020，China's tech giant Xiaomi reported its most profitable year on the back of expanded sales and global market share.Revenues（零售）from Haier Smart Home's overseas business last year also marked an all-time high，ranking top list in global market share for major home appliance.Although some brands still face plentyof challenges ahead to meet the sophisticated needs of customers and regulations in overseas markets，most domestic products are still quite competitive in the international market.

（1）What does "guochao" refer to？
B
B

A．Domestic brands' increase.B.Chinese brands' growing popularity.
C．Younger generations' craze about fashion.
D．Fashion trend in Chinese traditional culture.
（2）Why do domestic brands appeal to young generations？
D
D

A．Domestic products have a good quality.
B．Western products are out of date to the young.
C．Older generations influence the young to favor domestic products.
D．The economic development strengthens the young's belief in domestic products.
（3）Why is the case of Li-Ning mentioned in paragraph 3？
C
C

A．To introduce a new topic.
B．To advertise a domestic brand.
C．To present a convincing example.
D．To explain a complicated concept.
（4）What' s the author' s attitude to the future of the domestic brands？
A
A

A．positive
B．concerned
C．indifferent
D．critical

【考點】說明文；傳統(tǒng)文化．

【答案】B；D；C；A

【解答】

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發(fā)布：2024/5/27 14:0:0組卷：2引用：1難度：0.5

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（1）What is the best title for the passage？

A．Save the Animals
B．Useful Animals
C．Laws for Animals
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（2）Animals are important to us mainly because

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A．they give us a source of food
B．they are beautiful and lovely
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發(fā)布：2024/11/15 4:0:1組卷：10引用：2難度：0.5
解析

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   Perhaps the most obvious lesson learned with travel is the importance of language.Even just learning the basics of the local language can make getting about and making new friends easier.Trying to overcome the language barrier also teaches you about non-verbal communication.Since you can't rely on what is being said，you learn to adapt，to people's tone and body language.This makes you a better communicator.
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A．Learning language skills
B．Developing body language
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F．Only by adjusting to and accepting new surroundings can you understand and appreciate it
G．But experiences like student or work exchange programs allow you to immerse（沉浸） in a new culture

發(fā)布：2024/11/15 5:0:1組卷：5引用：3難度：0.5

解析

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（1）What problem do teenagers have to face when finding a job in local stores？

A．Low pay.
B．Heavy work
C．Long working hours.
D．Competition with grown-ups.
（2）Which of the following is easier for teens who live in a country if they want to earn extra money？

A．Babysitting.
B．Doing landscaping.
C．Selling photos online.
D．Raising animals.
（3）What can we learn from the text？

A．Most grown-ups hate doing landscaping.
B．Getting a part-time job is hard for teens.
C．Pocket money from parents is often enough for teens.
D．Looking after babies is easier than serving customers in a restaurant.
（4）What can be the best title for the text？

A．The Necessary Skills to Make Money
B．How Important Is Money to a Teenager？
C．How Can a Teenager Make Extra Money？
D．Teenagers Should Depend on Themselves
發(fā)布：2024/11/15 8:30:3組卷：0引用：1難度：0.5
解析

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