The United Kingdom had banned another fashion ad.A complaint was made to the company's Advertising Standards Authority (ASA) about two models who appeared in Gucci's Cruise 2016 campaign.The ASA,which handles complaints across all the media,considered one of the models "unhealthily thin" based on still photos that appeared at the end of a video ad online.
Considering that the model's body "appeared to be out of proportion (不成比例) with her head and lower body" and noting her "unhappy facial expression and dark make-up",the organization stated that keeping the model in the ad was not good.The ASA required Gucci to remove her still image from the video,which first appeared on The Times' website.
Gucci responded to the complaint by telling the ASA the ad was "aimed at the older audience" and that it did not believe that the model could be seen as unhealthy,but the company did remove the image from its campaign.
The image is just the latest in a number the ASA had banned in the past,and the ruling comes a years after France has voted to ban models under a certain body mass index.
In my point of view,the ASA had done the right thing.Nowadays,many young girls follow model's examples.Such images will make young girls think that being unhealthily thin means beauty.They may want to look so thin,too.In order to lose weight,they may sacrifice their health.Many young girls are high school students.If they suffer poor health,they won't be able to study well.
Media are responsible for teaching young girls the right things.They should let them know that being unhealthily thin isn't beautiful.Young girls should also be taught that health is much more important than external (外部的) beauty.
I'm sure that we will see fewer of such images in the future if they are banned and that young girls try less hard to look thin.
(1)Why did the ASA ban the ad?
B
B
A.Because all the media objected to it.
B.Because it might mislead young girls.
C.Because it didn't focus on old people.
D.Because it had nothing to do with the campaign.
(2)What do we know about one of the models in the ad?
D
D
A.She wore beautiful light make-up.
B.She went on a diet to lose weight for the ad.
C.She looked great with a serious facial expression.
D.Her head was out of proportion to the size of her body.
(3)How did Gucci react to the ASA's decision?
C
C
A.It showed the model's body mass index.
B.It put the image on The Times' website.
C.It took the image away from the video.
D.It refused to accept the decision.
(4)In the author's opinion,
B
B
.
A.what the ASA did was unreasonable
B.beauty doesn't mean being unhealthily thin
C.today' media are quite responsible for the young
D.many high school girls pay little attention to their health