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Since 1972 Americans have watched more than 9,000 episodes of "The Price is Right",a game show with an economic twist.After being selected from the audience by the famous phrase—"come on down"—contestants must guess the exact price of prizes,ranging from guitars to garden furniture.If they guess too high,they are disqualified.In a recent paper,Jonathan Hartley of Harvard Kennedy School points out an interesting trend.Contestants have got a lot worse at guessing prices.
   Technology may play a role.Reaching for a smartphone is easier than recalling a fact from memory.Who remembers phone numbers any more?People may just fall out of the habit of recalling prices.Still,the rise of the smartphone is a recent phenomenon --it cannot explain why contestants became worse guessers during the 1970s,1980s and 1990s.
   Economic changes may be a better explanation.A paper published in 2001 suggested that higher GDP growth raised "price-recall error".Like the famous politician who thinks a gallon of milk costs ﹩15,as people get richer they worry less about budgeting(預(yù)算).
   A related trend is that Americans devote a decreasing share of their household spending to goods--which tend to appear on "The Price Is Right",and a rising share to services,such as dining and childcare.Contestants might be pretty good at guessing the price of a gym class or a babysitter.
   Perhaps the most interesting explanation,however,relates to globalization.In the early 1970s,consumers had a relatively limited selection of products to choose from.Around the time that "The Price Is Right" first aired,sales catalogues were hundreds of pages long.But a search on Amazon brings up nearly1,000 results just for the word "toaster".Firms offer a huge range of differentiated products at wildly different prices,allowing consumers to satisfy their special wants.The result is that guessing prices is trickier.
   The rise of online shopping adds further confusion.Online retailers(零售商)respond instantly to fluctuations in supply and demand.Alberto Cavallo of Harvard Business School finds that some large retailers now change their prices,both upwards and downwards,twice as frequently as they did a decade ago.All of this suggests that contestants' guesses may yet get worse.

(1)What does Jonathan Hartley find out from" The Price Is Right"?
C
C

A.Guessing prices has become a growing trend.
B.Technology makes it easier to guess prices.
C.People are becoming less price-sensitive.
D.It's necessary to have the habit of guessing prices.
(2)Why does the author mention "the price of a gallon of milk" in Paragraph 3?
A
A

A.To show a good economy makes people less concerned about prices.
B.To complain "Price-recall error" is common among politicians.
C.To reveal Americans are spending more on services than goods.
D.To present "The Price Is Right" tends to focus on daily goods.
(3)In which way does globalization make guessing prices difficult?
C
C

A.It has caused frequent price wars.
B.It directs people's attention to online shopping.
C.It has brought a wealth of products.
D.It leads to huge price differences among retailers.
(4)The underlined word "fluctuations" in the last paragraph means
D
D
.
A.Goals.
B.Examples.
C.Charges.
D.Changes.

【考點(diǎn)】社會(huì)說明文
【答案】C;A;C;D
【解答】
【點(diǎn)評(píng)】
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發(fā)布:2024/5/27 14:0:0組卷:5引用:1難度:0.5
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    發(fā)布:2025/1/1 18:0:1組卷:8引用:2難度:0.2
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    發(fā)布:2025/1/1 17:30:2組卷:4引用:3難度:0.5
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